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Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history. The Ad Council, the Forest Service, and the National Association of State Foresters, in partnership with creative agency FCB, employ Smokey Bear to educate the public about the dangers of unplanned human-caused wildfires.
| Current as of | Tue, 08/20/2024 - 15:45 |
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| Incident Time Zone | America/Denver |
| Incident Type | Wildfire |
| Cause | Lightning |
| Date of Origin | |
| Location | Capitan, New Mexico |
| Incident Commander | AZ Type 4 IC |
| Incident Description | Although the U.S. Forest Service fought wildfires long before World War II, the war brought a new importance and urgency to the effort. At the time, many experienced firefighters and other able-bodied men were serving in the armed forces, leaving fewer at home to fight wildfires. The Forest Service began using colorful posters to educate Americans about the dangers of wildfires in the hope that local communities could prevent them from starting in the first place. |
| Coordinates |
33° 54' 54'' Latitude
-105° 57' 22
'' Longitude
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| Total Personnel: | 4 |
|---|---|
| Size | 685 Acres |
| Percent of Perimeter Contained | 90% |
| Estimated Containment Date | 8/10/2024 |
| Fuels Involved | Short Grass (1 foot) Brush (2 feet) |
| Significant Events | Observed Fire Behavior or Significant Events for the Time Period Reported (describe fire behavior using accepted terminology. For non-fire incidents, describe significant events related to the materials or other causal agents): In 1942, the U.S. Forest Service established the Cooperative Forest Fire Prevention program. The same year, on August 13, Disney's full-length animated motion picture Bambi premiered in New York City. Soon after, Walt Disney allowed his characters to appear in fire prevention public service campaigns. However, Bambi was only loaned to the government for a year, so a new symbol was needed.[12] After much discussion, a bear was chosen based on a rough sketch by Forest Service artist Harry Rossoll.[18][19] His name was inspired by "Smokey" Joe Martin, a New York City Fire Department hero who suffered burns and blindness during a bold 1922 rescue. |
| Planned Actions |
Utilize Engine with UTV to patrol lower end of fire and monitor inaccessible area of fire. |
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| Projected Incident Activity |
12 hours: None expected. 24 hours: None expected. 48 hours: None expected. 72 hours: None expected. |
| Remarks |
No remarks. |
| Weather Concerns | Temps over 100 and afternoon thunderstorms with outflow winds, |
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